Pay Per Click allows companies to pay only for captured demand associated to a specific brand or product. For some companies, pay per click is the option they use for online media planning.
If you have a video ad, you would rather want to use some other online media formats, like online video advertising.
Either you want to use google, bing or other platforms, we know how to build Successful PPC semantic strategies. We combine strategically search marketing with other touch points. As a result, and in order to increase its impact, we consider PPC as not only about search engine marketing. Consequently, the platforms allow the advertiser to buy with PPC both, text ads and banners on contextual and semantic bases.
For direct response strategies PPC allows also to measure to optimize sales by giving precise insights, if the webanalytics tagging delivers proper information.
Contact us today, and let us help you achieve your desired objectives