It has already been more than 10 years since the appearance of the first smartphones. Today, in the US there are more than 300 million smartphone users (Source), therefore, communicating and staying in touch with your audience is possible more than ever. Basically, a part of mobile advertising, mobile apps development is an industry that has been growing a lot in the last decade.
Sometimes our clients ask us what is best: a website or a mobile app? Our answer always is: both. Because each screen has different needs. A website can be reached from a PC or a mobile device or even a Smart TV. A mobile app is available only for smartphones or tablets.
Here follows our 10 step mobile apps development procedure.
Certainly, Mobile apps offer a rich source of data to personalize the user experience. Besides, businesses can gain insights into the preferences, behavior, and needs of app users by collecting 1st party data. This data can be leveraged to provide more relevant content, recommendations, and offers, leading to improved customer satisfaction and loyalty.
Some benefits of having a mobile app aligned with a 1st party data strategy are:
Contact us today, and let us help you achieve your desired objectives